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POST-INDUSTRIAL DESIGN: TRANSFORMATIONS OF THE PARADIGM

Naumova Svetlana Vladimirovna

Аbstract

Objective of the research: analysis of the phenomenon of post-industrial design and definition of the post-industrial design differences from industrial design. The study identified some objective directions of design activity and the corresponding changes in the organization of design education.

Keywords: post-industrial design; design activity; interactivity; communicative functions; emotional consumption; design education.