THE EXPERIENCE OF CREATING AN IDENTITY AND BRAND BOOK IN THE COURSE WORK ON THE DISCIPLINE "COLOR SCIENCE AND COLORING" IN THE DIRECTION OF "APPLIED INFORMATICS IN DESIGN"
Naumenko Olga Mihaylovna
Falkenberg Klim Leonidovich
Аbstract
In modern society, a practice-oriented approach to the training of future specialists in computer science in design is needed. The experience of creating an identity and a brand book in the course of the course work revealed the mutual interest of the student-customer pair and the ability for their further cooperation with a view to professional orientation, increased motivation for in-depth study of the discipline "Color Science and Coloring", the desire to use the knowledge and skills gained in practice.
Keywords:color science, coloristics, design, computer science in design, term paper, practice-oriented approach, identity, corporate identity, brand book, palette.
